At Waterfront, we're not just steering the course of logistics; we're redefining it, merging maritime tradition with cutting-edge innovation. Our brand story is a tapestry woven from the expertise of three extraordinary leaders, each bringing a wave of change to the logistics industry. Anchored in the spirit of the waterfront, we combine resilience, strategic brilliance, and a touch of nautical flair to set new benchmarks for excellence.
Founder & CEO
Captain of Transformation
Bill Peratt's journey through logistics is nothing short of an epic voyage. Starting at Roadway Express in the mid-'90s, Bill's navigational prowess was clear as he maneuvered through complex cargo challenges with ease.
Bill's tenure at Maersk was a high-seas adventure, where he charted a course through the industry's most severe cyberattack. With the precision of a seasoned captain, Bill transformed the crisis into a flourishing opportunity, growing Maersk's business unit to a $1 billion titan. His leadership, much like a master navigator adjusting the sails, revamped teams, boosted engagement scores, and launched 'Maersk Accelerate,' a service that revolutionized cargo delivery. At DAMCO, he integrated regional offices like a deft shipwright, building a streamlined, high-performing fleet. Now, as the helmsman of Waterfront Logistics, Bill leads us to new shores, driven by his unwavering commitment to operational excellence and customer satisfaction.
Managing Partner
The Pioneer of the Fleet
Joe DeSaye's story is a testament to visionary leadership and unyielding determination. From his humble beginnings with a single truck and a small warehouse, Joe charted a course that transformed his family-run business into a logistics armada boasting 400 trucks and 4 million square feet of warehousing.
Joe's strategic acumen was evident when he navigated his company through private equity acquisition and economic storms with the skill of a seasoned mariner. Joe's triumphant return from retirement, steering his company away from bankruptcy during the 2008 financial crisis, was a masterstroke of corporate seamanship. His adept handling of mergers and acquisitions, including the high-stakes merger with Taylored and Yusen Logistics, exemplifies his ability to adapt and thrive. As a co-founder of Waterfront Logistics, Joe blends his deep industry knowledge with a familial care approach, steering our company toward a horizon of boundless possibilities.
Chief Operating Office & CFO
The Innovator's Compass
Ricardo Herrero's career is a voyage of serendipity and ingenuity. What began as a fortuitous internship at Maersk evolved into a remarkable journey from finance rookie to logistics maestro.
Ricardo's rise through the ranks—from CFO for Mexico to COO for Central and South America—was marked by his ability to turn troubled facilities into success stories, like a skilled navigator charting a course through treacherous waters. At Waterfront, Ricardo wields his innovative spirit like a compass, guiding us toward uncharted territories of creativity and efficiency. His goal is to transform Waterfront into a premier hub of logistical innovation, where each operation is a meticulously orchestrated voyage.
United by a shared vision and a passion for excellence, Bill, Joe, and Ricardo have created Waterfront —a beacon of progress in the logistics industry. Our name reflects the spirit of the port, where the ebb and flow of maritime commerce meet the forefront of logistical innovation. At Waterfront, we navigate with precision, blending the time-honored traditions of the waterfront with modern efficiency.
As we set sail toward new horizons, we are committed to redefining logistics with creativity, resilience, and a deep-seated commitment to excellence. With every shipment we handle and every challenge we conquer, we are making waves in the logistics world, charting a course for a future where innovation and tradition sail in perfect harmony.
Welcome aboard Waterfront, where every journey is a new adventure, and every challenge is an opportunity to navigate toward greatness.